Proud Mary Austin Cafe: Lindsay Goodrich

As the Proud Mary Austin Cafe gets closer and closer, we thought we'd take a minute to celebrate someone that's been a huge part of the effort on the ground in TX - and throughout Proud Mary - Lindsay Goodrich.ย 

Many of you know Lindsay from countless, great experiences at Proud Mary Portland @proudmaryusa. His infectious positivity and warmth have been a big part of making the @proudmarycoffee experience in the States translate. Lindsay is definitely part of the family, and we couldn't do this without him! He first started working for Proud Mary when Rosie Hirte (in image) was just a baby (daughter to Founders of Proud Mary).

Here's a snippet of some things you maybe didn't know about Lindsay, who moved to Austin during the Pandemic to help us get it all going:


๐–๐ก๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐Ÿ๐ซ๐จ๐ฆ?
"I grew up in Melbourne, Australia. Right near the South Melbourne Market"

๐‡๐จ๐ฐโ€™๐ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐ข๐ง๐ญ๐จ ๐œ๐จ๐Ÿ๐Ÿ๐ž๐ž?
"I got a job at the local cafe down the road when I was finishing high school. Waiting tables and trying not to drop stuff. Eventually, I was allowed to make a few coffees for staff and then customers. I was always very nervous about it, Melbournians are hectic about coffee."

๐“๐ž๐ฅ๐ฅ ๐ฎ๐ฌ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ ๐จ๐ญ ๐š ๐ฃ๐จ๐› ๐š๐ญ ๐๐Œ๐‚?
"Ahhhh! I moved back from NYC to deep dive into specialty coffee (Melbourne felt like the best place to do that) but didn't have the skills to land a job somewhere like PMC. Proud Mary felt like the rock n roll Super Bowl of coffee; all the kids working there were badass. When I applied, I mentioned I was a friend of the head roaster (who I'd never met), which got me a trial shift. It was a bit of a mess. I was so nervous I missed the cup while pouring lattes and milk everywhere. Somehow got the job and am still here!"

๐–๐ก๐ฒโ€™๐ ๐ฒ๐จ๐ฎ ๐ฆ๐จ๐ฏ๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ญ๐ž๐ฌ?
"I moved to open the PDX cafe. Nolan called me and asked if I wanted to come over; it felt like a good adventure. So three weeks later, I moved with a small suitcase and never left."

๐–๐ก๐š๐ญโ€™๐ฌ ๐ญ๐ก๐ž ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐œ๐ž ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐๐จ๐ซ๐ญ๐ฅ๐š๐ง๐ ๐š๐ง๐ ๐Œ๐ž๐ฅ๐›๐จ๐ฎ๐ซ๐ง๐ž?
"Melbourne feels much more like a "big" city. Less lumberjack chic, Melbournians wear a lot of black. Access to the mountains in Oregon is legit.

๐’๐จ, ๐ง๐จ๐ฐ ๐€๐ฎ๐ฌ๐ญ๐ข๐ง? ๐–๐ก๐ฒโ€™๐ ๐ฒ๐จ๐ฎ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐š๐ญ ๐ฆ๐จ๐ฏ๐ž?
"Prouds had always had eyes on Austin before the Pandemic were scouting sites for a second US location. So when the decision was made, I moved down to help with opening up this market.

๐˜๐จ๐ฎ ๐ฅ๐ข๐ค๐ž ๐€๐“๐—? ๐…๐ž๐ž๐ฅ ๐ฆ๐จ๐ซ๐ž ๐ฅ๐ข๐ค๐ž ๐€๐” ๐ฐ๐ž๐š๐ญ๐ก๐ž๐ซ ๐ฐ๐ข๐ฌ๐ž?
"Austin is rad! Texas feels a lot like Australia in many ways. The amazing food scene, lots of outdoor time, and heaps of water. I'd be stoked if I never had to wear a sweater or pants again."

๐–๐ก๐š๐ญโ€™๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐š๐ค๐ž ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ก๐จ๐ฅ๐ž ๐€๐ฎ๐ฌ๐ฌ๐ข๐ž ๐œ๐š๐Ÿ๐ž ๐ญ๐ก๐ข๐ง๐  ๐ฌ๐ž๐ž๐ข๐ง๐  ๐š๐ฌ ๐ฒ๐จ๐ฎโ€™๐ฏ๐ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž๐ ๐จ๐ง ๐›๐จ๐ญ๐ก ๐ฌ๐ข๐๐ž๐ฌ?
"Not sure I ever really thought of it as an Aussie thing growing up, simply because cafes in Australia have bangin' coffee and yummy food. Coffee is mostly a morning thing, so is brekky, so it makes sense to me to be able to have your cake and eat it, too, in one spot. From an ops perspective, it's much more involved, but the experience is magic when it all comes together."

๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ž๐š๐ญ ๐Ÿ๐š๐ง๐œ๐ฒ ๐€๐•๐จ ๐ญ๐จ๐š๐ฌ๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ฐ๐ก๐ž๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ ๐จ ๐จ๐ซ ๐ข๐ฌ ๐ญ๐ก๐š๐ญ ๐š ๐ฆ๐ฒ๐ญ๐ก?
"Haha, I love a good avo toast. I have always worked in cafes (morning), so I feel spoiled to have spent my whole adult life eating delicious breakfasts, one of the massive perks of the job, I reckon."

๐ƒ๐จ๐ž๐ฌ ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐ โ€œ๐Œ๐ข๐ฅ๐ค๐ข๐žโ€ ๐ฆ๐š๐ค๐ž ๐ฒ๐จ๐ฎ ๐œ๐ซ๐ข๐ง๐ ๐ž ๐จ๐ซ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ค ๐ฐ๐ข๐ญ๐ก ๐ข๐ญ?
"Nah, I'm good with it. That said, I don't drink many milkies."

๐€๐ฆ๐ž๐ซ๐ข๐œ๐š๐ง๐จ ๐จ๐ซ โ€œ๐‹๐จ๐ง๐  ๐๐ฅ๐š๐œ๐คโ€?
"Long black, but I'm not fussed either way, as long as it's tasty. Since moving to the US, I have been a total drip coffee convert."

๐•๐ข๐œ๐ญ๐จ๐ซ๐ข๐š ๐๐ข๐ญ๐ญ๐ž๐ซ ๐จ๐ซ ๐‹๐จ๐ง๐ž๐ฌ๐ญ๐š๐ซ? ๐…๐ž๐ž๐ฅ ๐ฅ๐ข๐ค๐ž ๐ญ๐ก๐ข๐ฌ ๐œ๐จ๐ฎ๐ฅ๐ ๐ ๐ž๐ญ ๐œ๐จ๐ง๐ญ๐ซ๐จ๐ฏ๐ž๐ซ๐ฌ๐ข๐š๐ฅ.
"Nah, I love Lone Star, but the green demons (VB) will always have a special place in my heart."

๐–๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐จ ๐Ÿ๐จ๐ซ ๐Ÿ๐ฎ๐ง?
"Hang with my amazing wife Jordyn, play with my blue heeler pup, run, swim and lap up the sunshine".

๐–๐ก๐š๐ญโ€™๐ฌ ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ ๐š๐ฅ๐›๐ฎ๐ฆ ๐ฒ๐จ๐ฎ ๐ฅ๐ข๐ฌ๐ญ๐ž๐ง๐ž๐ ๐ญ๐จ ๐š๐ฅ๐ฅ ๐ญ๐ก๐ž ๐ฐ๐š๐ฒ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก?
"I mostly listen to electronic music, so a lot of mixes. But an album, probably "Burger Babesโ€ฆ From Outer Space" by Rickshaw Billie's Burger Patrol, a band from Austin."

Written by Farnell Newton