As well as being a working farm Josué Morales has designed Finca La Esperanza to test ideas and run experiments. Beginning in 2012, Josué has always been focused on innovation. One of his big successes was developing an organic composting program that specifically identifies the needs of the soil and replenishes it using only organic materials found on the farm. Josué has significantly increased coffee tree yields, cup quality, and regenerated soil health, and now teaches this process to producers worldwide. This specific lot derives from a small five-hectare plot planted with the Villa Sarchi variety. Josué chose Villa Sarchi because it is suited to the drier climate of Antigua and the cherries are less prone to falling during strong winds.
In Josué's own words, "La Esperanza is the farm that suffers the most, and at the same time the farm that received our most personal and detailed attention. This is where the lessons are learned for anything that will be taught and implemented at any other of our farms or of those producers that deliver to our programs."